Basketball Australia is delighted to announce that the Ford Dealer Network has signed on as a Major Partner of the Seven Consulting Australian Opals.
The two-year deal will see the Ford logo feature on the back of the playing singlets during the upcoming 2023 FIBA Women’s Asia Cup at Sydney’s Quaycentre, which begins tonight.
It’s been a busy twelve months for the Opals who recently won bronze at last year’s 2022 FIBA Women’s World Cup, and with the 2024 Paris Olympic cycle looming, the basketball calendar is stacked with international events.
Basketball Australia CEO Matt Scriven said he was thrilled to announce the new partnership with the Ford Dealer Network.
“This partnership is incredibly exciting for the Opals and women’s basketball – Ford dealers have such deep connections with the Australian community, and we can't wait to work with them,” Scriven said.
“We know the Opals have a decorated history on the world stage and are one of our country’s iconic sporting teams, so to have the Ford Dealer Network come on board ahead of major international events like the FIBA Women’s Asia Cup and the Paris Olympics is tremendous for the team and our sport.
“The dealers’ investment and support of the Opals will also naturally filter into the community and help participation at a grassroots level too – the journey of an aspiring young girl to becoming an Opal is part of the story we all want to tell which is invaluable.”
Cameron McLeish, Chairman of the Ford Dealer Advertising Fund, said that the Ford Dealer Network is excited about the new partnership.
“We are very happy to join hands with the Opals and support the team at the upcoming FIBA Asia Cup and beyond. Since 1925, Ford and its 170+ dealers have had a rich history of supporting sport across the country and connecting with communities – we are now proud to add the Opals and women’s basketball to our family,” McLeish said.
“Beyond their highly recognised standing in the international women’s basketball arena, the Opals are also helping bring visibility to the sport through their grassroots efforts as an incredible opportunity to empower young girls. Through our partnership, we look forward to supporting the Opals as they continue their successful run both at home and across the globe. We are also incredibly excited to work with the Opals to make basketball more accessible so that more Australians can have a chance to pursue their dreams.”
The FIBA Women's Asia Cup starts tonight in Sydney, catch the Seven Consulting Opals in action from 7:30pm AEST on ESPN via Kayo and Foxtel.