Berocca & Basketball Australia enter energetic partnership

An energising new partnership between Berocca and Basketball Australia will see Berocca become a Major Partner of the Australian Boomers.
The two-year partnership, commencing in November 2018, will assist the Boomers on their Road to China where the 2019 FIBA World Cup will be held as well as looking ahead to the 2020 Tokyo Olympics. “This is an exciting partnership for Basketball Australia that will enable the Boomers to stay energised on court,” said Glen Towers, Head of Commercial Partnerships. “Heading into an important phase over the next two years, it is imperative that the Boomers remain at the peak of their powers and Berocca is a great partner to have on board to support their journey.” Fern Castellanos, Senior Brand Manager Berocca, said, “We are thrilled to see Berocca become a Major Partner of the Australian Boomers and help support their mental sharpness and physical energy. “We look forward to supporting their journey to the podium for the FIBA World Cup and Tokyo Olympics." The partnership will be unveiled when Australia meet Iran in the FIBA World Cup qualifier at Margaret Court Arena in Melbourne on Friday, November 30. About Berocca: Berocca is a specifically formulated combination of B vitamins, vitamin C and essential minerals, like calcium, magnesium and zinc, which work to support your mental sharpness and physical energy throughout the day. About Basketball Australia: Basketball Australia (BA) is the governing and controlling body for the sport of basketball in Australia and is located in Wantirna South, Victoria. BA runs the Chemist Warehouse WNBL Championship, NWBL and WNWBL as well as 22 national teams and national junior championships. Basketball is an Olympic and Paralympic sport and shares one of the highest international profiles with over 1.1 million people currently playing basketball in Australia.

Major Partners