Basketball Australia to move into New Era with official headwear supplier

Basketball Australia has announced an exciting partnership with New Era as they become the official headwear supplier for every national team.
The partnership will see world-class premium New Era headwear including beanies, caps and snapbacks provided to the Australian Boomers, Chemist Warehouse Australian Opals, Australian Rollers and Australian Gliders as well as all national junior teams. The headwear range will also be available for Australian basketball fans to purchase. “We are delighted to welcome New Era to Basketball Australia’s commercial partners program,” said Glen Towers, Head of Commercial Partnerships. “New Era will provide its world renown premium headwear to national team players and support staff and basketball fans will have the same opportunity by purchasing the same premium headwear.” “As the official headwear provider of the NBA, basketball is a key global sport for the brand,” said New Era Cap GM Australia and New Zealand, Simon Hibbs. “Aligning with Basketball Australia is a great move for New Era, enabling us to support the sport in this country and share the great caps we make with local basketball fans.” Fans will be able to purchase a Boomers New Era cap from the Official Merchandise outlet at this Friday’s FIBA World Cup Qualifier when Australia take on Iran at Margaret Court Arena in Melbourne. About New Era: New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Mexico, Brazil, Australia, South Korea, Japan, China and Hong Kong. For more information, visit About Basketball Australia: Basketball Australia (BA) is the governing and controlling body for the sport of basketball in Australia and is located in Wantirna South, Victoria. BA runs the Chemist Warehouse WNBL Championship, NWBL and WNWBL as well as 22 national teams and national junior championships. Basketball is an Olympic and Paralympic sport and shares one of the highest international profiles with over 1.1 million people currently playing basketball in Australia.

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